Depop: The teenage money-making App
Depop was founded in 2011 as an app that would revolutionise the buying and selling world. The likes of eBay and Gumtree provided the bedrocks of a new movement for fashion conscious teens looking to make a quick buck. What Depop managed to do was tap into the idea of buying and selling while targeting a certain market; clothing and mixing it with social media.
In the same way you may go to vintage car fares to buy and sell your vintage automobiles, Depop has created an internet marketplace that mimics Instagram in term of its search for aesthetic and offers a platform for people to buy and sell clothing and goods in an online social marketplace. Instagram have recently unveiled a shop on Instagram features that allows you to do very that.
It’s often been the case that sellers emerge to create DIY brands out of the influence they garner within their own tightly knit market of the industry. The process goes as follows. Sellers may begin to sell their old clothes on their Depop account and generate some income, they may buy other people’s clothes and sell for a profit. This process gradually increases until certain sellers generate huge social media followings for the products they sell. This ultimately leads to interest from large global brands who will explore collaborations, lines, and partnerships.
Apps like Depop and Instagram have become breeding grounds for DIY communities obsessed with style, aesthetic and product. These communities often grow naturally and holistically but how soon is it before we see manufactured sub-culture on our social media platforms where capitalist consumerism is resold as DIY buying and selling on Depop.
Social Media vs Money Making
Social media has taken over our lives, that very statement has become cliché, but only a certain number of us know how to truly monetise our platforms. Your social media content has become a reflection of you as well as the people you follow and the amount of followers you have can translate to the amount of respect you have as a person. Depop has tapped into the positive aspects of social media like aesthetic, influence and sociability and mixed it with consumerism.
There are other creative platforms out there like Etsy who have tried a different approach to cultivating a money-making scheme. We all know someone who likes to make stuff but doesn’t have the platform to sell . The digitalisation of everything has ultimately let to the creation of a platform like Etsy where small-business pay a few to host their products and sell handmade or vintage goods.
Where eBay has been used to sell everything, Depop and Etsy have taken eBay’s premise and targeted sub categories within it.
Developing a platform
Looking at the other side of the coin app developers can also make money out of forming social media hybrids. Around the time the selfie came to prominence, Snapchat came around. If you can find a commercial niche that lacks online dominance, then there’s surely a way to combine it as a social tool. Social Media makes people feel inadequate and adequate, it’s advertising at it’s purest closest form.